No need to call back - Paula Manoli-Gray



We seem to be living in a paradoxical time when it comes to communication – or at least it feels that way on the island.

Whilst most people have the latest smart phone, tablet or computer and spend more time with their heads down trying to impress faux friends on social media than talking to their real ones, they seem totally incapable of answering business emails or returning calls.

Not having lived in the UK for many years, I do not know if this is a global phenomenon or one of our 'quaint' Cyprus-isms, but it is certainly wide-spread here and extremely frustrating.

I have personally found that even some of the most 'professional' or esteemed business people – and/or their assistants – can be totally incapable of sending off a polite reply to at least acknowledge an email. And this also extends to civil servants and public services where there should – at the very least – be an automatic reply to say that your email has been received.

And when it comes to returning calls, forget it. I know of a friend who had an appointment with a respected specialist doctor in Limassol but had to cancel and has now spent the last two months trying to reschedule another, only to be told (literally) several times a day that 'someone will call her back'. No one ever does – and they know that it is in regards to a fairly urgent medical issue.

But this lack of communication also occurs when you are trying to give something or help someone and there is no actual benefit to you for getting in touch, so it is not a one-way street of being ignored only when you require assistance or information - it is just a system of being ignored all the time!
As a journalist, I am always left baffled as to why my emails and phone calls go unanswered when it comes to my approaching someone to write an article on them – a positive thing and a source of free publicity. You would be amazed how many people completely ignore me, or tell me they will be back in touch with some information and are never heard from again. It costs very little time, effort and financial outlay to fire off a reply to someone or return that call in the name of manners and professionalism, and I have to admit, I often judge someone on the basis of how efficient and considerate they are in answering their communications.

So, why does this occur so much in Cyprus? Is it because people are so busy and overstretched, or because they believe that their time or lives are more important than the rest of the island's? Or is it one of those laid-back attitudes that we have (and that was the polite way of saying it)? Whatever the reason, it creates a culture of frustration and distrust in people, services and businesses. We stop asking questions, we stop complaining, we stop getting involved, we stop offering our time or assistance… simply because 'no one will respond to us anyway'.

And the saddest indictment of our times? That you are far more likely to get a response from someone if you go via their social media account than any other form of communication, along with the pleasure of seeing photos of them partying, cuddling their cat, or showing off the remnants of their dinner!

First appeared in The Cyprus Weekly, 06/03/15

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