- The time children spend watching TV should be balanced with activities that are good for their development. These include active play, creative play (such as solving puzzles and drawing), sport and conversation with family and friends.
- Children can become too reliant on TV for ‘something to do’.
- Even having a TV on in the background affects children’s concentration.
- scary images. School-age children are getting better at processing scary or sad images, but they might still be upset by movies or programs showing the death of a parent or threats to children and animals
- violent content. Children in this age group might imitate violent behaviour if they see their TV heroes using violence to get what they want. This is true for cartoons and live-action shows
- TV news. Children at school are old enough to understand that things on the news are real. Reports of natural disasters and violent crimes, especially in familiar settings, can make them feel unsafe. Some parents prefer to record the news and watch it later, or watch a late bulletin
Children under eight don’t understand that ads are designed to sell things. They believe that the ‘information’ in ads is true. Some ads work by making kids feel bad about themselves or how they look. These can be very damaging for children’s self-image and self-esteem.